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Government of Nova Scotia, Tourism Nova Scotia
How to grow your N.S. business by developing tourism experiences
Helps tourism businesses in Nova Scotia create and promote new experiences. Provides tools, worksheets, and market insights for development and marketing.
Free marketing and promotional listings on Nova Scotia’s official tourism website NovaScotia.com and in the Doers & Dreamers Guide for eligible tourism businesses, attractions, accommodations, food & beverage, events, experiences, and packages. This includes access to toolkits and advisory support for experience development and marketing.
Business Size: small, medium
Industries: tourism, hospitality, accommodation, food & beverage, arts & culture, wellness, retail, events, attractions, outdoor activities
Region: Nova Scotia
Other Criteria: Open and operational a minimum of 4 days per week with set open and close times, Comply with all federal, provincial, and municipal laws, regulations, and business requirements, including liability insurance, If seasonal (excluding events & experiences), open for a minimum of 4 days/week for 13 consecutive weeks, Not open by chance or appointment only, Operate in a single, fixed location or have defined meeting points, Open to the general traveling public without restriction (e.g., no membership required), Provide accurate business information including location and operational details (website/social media), Packages/experiences listed on NovaScotia.com must also be on the lead business’ website, Fixed-roof accommodations must be registered with the Province's Short-term Rental Registry, Accommodations and campgrounds must report monthly occupancy data, Attractions must have planned visitor orientation and interpretation, Artist/Artisan Studios must be open studios producing 100% Canadian craft/fine art (min 80% Nova Scotia-made) where visitors can observe artists working, Artisan Shops & Galleries must carry 100% Canadian craft/fine art (min 80% Nova Scotia-made), Unique Shops must be locally owned (not a national or international chain) and carry at least 25% Nova Scotian-made products (or combination with Canadian-made), Home-based galleries/shops must operate in a separate space with signage, Spas & Wellness businesses must meet specific service criteria (e.g., offer 3+ categories for day spas, specific features for Nordic spas, 3+ non-medical services for wellness businesses, provide services to general public and visitors if on-site accommodation), Spas & Wellness operators must maintain professional licenses, Food & Beverage businesses must be uniquely Nova Scotian, focus on local ingredients/products, and generally offer on-site production/experience or focus on local flavours (restaurants), Events must be open to the general public and welcoming to visitors with potential to attract them to Nova Scotia, Experiences must include at least two specified elements (e.g., transportation, accommodation, meals, activities) under one price, integrate local elements, be well-themed, engage visitors hands-on, involve qualified guides, and be available a minimum of four times/year, Travel packages must include at least two specified elements under one price point, Each package must offer a unique pairing, title, and photo
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This program is available to small, medium businesses in tourism, hospitality, accommodation industries located in Nova Scotia.
This program offers funding up to $25 (minimum $25).
The application deadline is February 12, 2026.
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