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Destination Canada
Support for short-term innovative tourism product projects
Helps tourism businesses and organizations create innovative projects to attract visitors and investments. Covers up to half of project costs, with a maximum of $25,000.
A competitive, cost-sharing program that funds short-term projects focused on creating innovative tourism products and supporting new tourism investment. The program covers up to 50% of total eligible expenses, to a maximum of $25,000 per project. A minimum 10% cash contribution from the lead applicant is required.
Industries: tourism
Region: Canada
Demographics: Indigenous
Other Criteria: Local, Regional, and Municipal Governments engaged in tourism-related initiatives, Indigenous Communities and Organizations (tourism-focused), Not-for-Profit Organizations (incorporated, clear mandate to support, promote, or develop tourism), For-Profit Tourism Businesses and Organizations (private sector entities whose primary operations deliver tourism products or services), Canada-based and incorporated or legislated, In existence for at least one year, Hold a Canadian bank account in the legal name of the applicant, In good standing with all government funding agreements, Able to start project within 30 days of notification and complete within one year, Projects require at least 10% cash contribution from the lead applicant, Projects must align with a strategic, master, or feasibility plan, Projects must be supported by the respective provincial/territorial ministry or marketing organization AND at least one local/regional municipality, Indigenous government, or recognized tourism organization (two letters of support required), Projects must be well-developed, past the feasibility stage, and ready for strategic planning or investment preparation, Applicants must consult with Destination Canada to confirm eligibility, Organizations located and operating in Quebec must consult and comply with the M-30 Act
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